Consumer products are more complex than ever and require a balanced mix of skills to reach the market. Nonetheless, one thing remains true, customer will buy products they love. Creating a unique experiences for customers remains the most effective road to product success and brand loyalty. Our expertise allows our clients to manage the risk associated with new products while tackling their technical complexity in an efficient way.
Top 3 Consumer trends
Minimalism (sleek design, neutral colours, matte finishes) veils the appliances’ convoluted interiors, making the complex technology look simple and emotional.
Connected and personalised
Consumers want connected appliances for convenience and peace of mind with an optimal performance, capable of integrating seamlessly with their daily routines.
Maximising personal time
Customers want to maximise their leisure time so are embracing products that allow them to delegate time consuming tasks, but without compromising on quality.
Competences and Services
- Materials & Packaging
- Perceived Quality
- Design for manufacturing
- Steam cooking
- Combined cooking
- Energy Storage
- AI & Machine Learning
- Digital & IoT
- Cost reduction
- Rapid prototyping
- 3D printing
- Virtual Prototyping
- Virtual Testing
- Test campaign design
- Abuse test
- User feedback
Services tailored to your needs
Workshops & Events
Organise a tailored innovation events to boost creativity and cooperation in your company
Optimise your resources by developing your project with our team in our labs
Total control and knowledge transfer by bringing our consultants to your team
Discover today how our expertise can help your project succeed
Case Studies – See more
Technology Scouting activity to discover environmentally friendly materials for new packaging applications.
A new back vented baby bottle improves babies feeding by reducing air ingestion. BlueThink developed the complete project to a challenging time frame.
Ever evolving trends require a careful innovation management methodology to succeed.