Heating in HVAC systems for Internal Combustion Engine (ICE) vehicles is powered using the waste heat from the engine. In Electric Vehicle (EVs) there isn’t (enough) waste energy so the system needs to be powered by the main battery, decreasing the vehicle’s range, which is arguably the most important parameter for customer.
A company developing an innovative heating system approached BlueThink to understand the characteristics of the HVAC market for EVs.
BlueThink carried out a Technology-based Market Analysis to provide insights into the growing EV sector. This work included a benchmarking activity against current technologies, PTC and Heat Pump, as well as looking at barriers for entry and possible entry strategies.
Through this detailed study the client was able to understand the current technological landscape, and now has the right tools to develop the solution and plan a successful entry strategy.