The Need

The successful launch of a new product requires a complex research that includes technical, economical and strategic aspects.

BlueThink worked with a mayor Pharma company to support their journey for a new product.

The Project

With its international experience in the medical sector, BlueThink created a deep understanding, including patient journey, influencers, competitors, pricing and regulations, to create a successful strategy for their launch.

The Benefit

Working with BlueThink gave a large Pharma company the confidence and strategy to pursue the successful launch of a new product.

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