Customers are not looking for products, they are buying great experiences. Improving the quality perception of cars is a an effective way of turning a car into an enjoyable experience.
Improving customers’ perception of the vehicle requires a methodical and scientific approach. The use of a specialised lab allows the benchmarking, development, validation and control of materials, acoustics, haptics, lighting and more.
Objectively specifying the different components requirements translates into an improvement in Perceived Quality from the customer perspective. Moreover, it improves the development process and supply chain management by communicating clearly the requirements and testing procedures.