Customers are looking for great experiences and that is exactly what our design strategy delivers. Starting with a user centred design our experience in Perceived Quality allows us to objectively evaluate and optimise the user experience. Our holistic approach targets all senses to deliver products people will love.

Competences and Services


  • Material, Colour & Finish (CMF)
  • Sounds & Haptics
  • Human factors
  • Benchmarking
  • Specifications
  • Cross-industry technology
  • Interiors & Exteriors
  • Perceived Quality


  • Rapid prototyping
  • 3D printing
  • Test rig construction
  • Mock-up
  • Scale model
  • Full-size model


  • Virtual Testing
  • Usability
  • Design of experiment
  • Robotic testing
  • UX
  • Objective characterization
  • Environmental effects

Services tailored to your needs

Workshops & Events

Organise a tailored innovation events to boost creativity and cooperation in your company

In-house Development

Optimise your resources by developing your project with our team in our labs

Resident Consultant

Total control and knowledge transfer by bringing our consultants to your team

Discover today how our expertise can help your project succeed

Case Studies